About Us
NIMS began in 2014 when founders Faiz and Hanim started crafting homemade cereal with chocolate for family and friends. Quickly gaining popularity as Crispy Choco jar by Adeliciousz, the demand for their product led to continuous orders and the foundation of NIMS Cripsy Chocotub. In 2019, NIMS ADELICIOUSZ SDN BHD was established, focusing on brand and product innovation. The company introduced NIMS Crispy Chocotub in four signature variants in 2020 and acquired a manufacturing plant, producing one million units for consumers. NIMS ADELICIOUSZ SDN BHD is dedicated to bringing wholesome goodness through quality cereals with a crunchy texture and rich chocolate sauce, aiming to guarantee customer satisfaction with every bite. The brand strives to become a leading name in cereal and chocolate-based foods in Asia, rooted in the mission to deliver happy food made with love.
NIMS CRISPY CHOCOTUB
NIMS Crispy Chocotub is a fun yet premium chocolate snack made with real chocolate coating and a satisfyingly crispy crunch, packed in a neat, practical tub. It’s easy to enjoy, easy to sell, and designed to work well for retail, gifting, and event distribution.
The tub packaging is sturdy, stackable, and customisable, making it perfect for corporate gifts, weddings, festive packs, and branded campaigns. With broad appeal across ages 18–50, it naturally encourages impulse buys and repeat orders.
Backed by strong market demand and consistent quality, NIMS Crispy Chocotub offers flexible bulk pricing and healthy margins, making it a reliable choice for B2B buyers, resellers, and distributors looking for a simple, fast-moving product that sells.
Free Goodies
NIMS CRISPY CHOCO CUP - 35 GRAM
To celebrate Malaysia Brand Day and the spirit of supporting local brands, NIMS is giving away NIMS Crispy Choco Cup (35g) to 192 booth visitors.
This exclusive goodie reflects our commitment to quality, innovation, and proudly Malaysian-made products. Designed to delight and create meaningful brand experiences, this giveaway is our way of connecting with visitors while celebrating the strength and creativity of local brands.