About Us
Ha’ritage Brands Sdn Bhd traces its roots back to the iconic LOONG NAM, Penang’s pioneering handmade biscuit shop founded in 1928. Built on nearly a century of craftsmanship, Ha’ritage carries forward a legacy of tradition while embracing modern innovation.
Specialising in traditional handmade biscuits and healthier-choice snacks, Ha’ritage blends time-honoured recipes with contemporary nutrition science. Our product portfolio includes classic biscuits, healthier-choice granola, and the innovative Hola! Granola Beverage—designed for today’s fast-paced yet health-conscious lifestyle.
From a humble shop to a standardised factory, Ha’ritage remains committed to quality, authenticity, and responsible production. Every product is crafted with care—handmade from the heart, using thoughtfully selected ingredients, and continuously refined to meet modern food standards.
At Ha’ritage, we believe in preserving heritage, innovating with purpose, and making wholesome food accessible for every generation.
Healthier Choice Granola - Cocoa Hazelnut, Honey Butter Almond, Low Sugar Matcha, Low Sugar Mixed Berries
Crafted with whole grains and balanced nutrition, Ha’ritage Granola is the FIRST HCL certified Granola and made for everyday enjoyment — as breakfast, snack, or topping.
Cocoa Hazelnut – Rich cocoa flavour with crunchy hazelnuts, lightly sweetened for a balanced indulgence.
Honey Butter Almond – Comforting honey butter aroma with roasted almonds and a satisfying crunch.
New Flavours (Low Sugar + Inulin):
Matcha – Smooth, aromatic matcha blended with crunchy granola, with added prebiotic fibre.
Mixed Berries – Fruity, refreshing berry notes paired with wholesome grains and added prebiotic fibre.
Free Goodies
Ha'ritage
Visit to our booth to win granola bundle